Pepsi Co.

Art Direction + Animation + Experiential

Lemon Lemon Launch - “Taste of Summer”

Lemon Lemon was a carbonated lemonade by Mist Twst. It’s no longer a product. This is the initial launch experience "Escape to Summer".  Let the refreshing sensation of a natural carbonated lemonade remind you of summer.  The experience includes, events, giant overside bubbly cans and bottles, multiple summer inspired serving trailers. Branded giveaways. The staff will sport branded apparel.  POP display and social media launch posts.  All focused around summer.