Aha Launch

Art Direction

Project:

Coca-Cola has introduced a fizzy drink with the novelty of two flavors packed into each can.
Our task: How can we ensure the marketing campaign mirrors the effervescence and vitality inherent in the product? We approached these vividly colored cans from the perspective of a shopper, and supplemented this with innovative ideas surrounding the concoction of the perfect cocktail using these versatile flavor combinations.

Aha Roulette: Simply scan the can while you're in-store to discover the perfect pairings for your effervescent cocktail mix.

We imprinted Aha branding on grab & go utensils available in grocery stores, aiming to keep Aha at the forefront of customers' minds when they're grabbing a quick meal.

We devised distinctive mixing recipes for each Aha flavor and disseminated our drink-inspired creativity across social.