Hella MEga Tour
VIP Experience

Experiential Design + Creative Direction

Project:

My friend Aaron(PM) and I had the opportunity to design the VIP experience for Green Day, Fallout Boy, and Weezer’s Hella Mega Tour. Though our journey was intermittently interrupted by the pandemic, we solved the problems and received acclaim from the bands and their teams for our work.

Concept for the VIP experience drew inspiration from the iconic NYC punk bar, CBGB. Our mission was to construct a setup that could easily be assembled and disassembled to meet international shipping requirements. Moreover, it needed to be scalable to accommodate the wide array of venue sizes throughout the 20+ stops on the tour. It had to meet durability, firecode standards and weight requirements.

Despite these constraints, our primary goal was to provide VIP guests with an unforgettable and inviting experience, distinctly different from typical industry VIP offerings. Our dedication to this task was evident in the positive responses we received and the solid team we were able to build.

Additionally:
The spouses of the Green Day band members traditionally throw a celebratory kickoff after-party following the first show of every tour. In a first in their touring history, they were so taken with our design that they decided to hold this event within the venue VIP experience we created. This not only affirmed our design's appeal but we thought that was pretty cool. 🤘

**Unfortunately, I dont have a ton of in context photos. Just ones from a test run in the studio.