Miller Lite Projects

All Roads lead to Bonnaroo

Art Direction + Animation

Serving as the Art Director for the sponsored Miller Lite Promo video. My main responsibility involved animating a series of illustrations, expertly crafted by Ian Jepson. The project entailed creating two distinct animations; one was specifically designed for social media platforms, while the other was created for an on-stage display. The latter was showcased prior to the Miller Lite sponsored acts and before all the recorded/broadcasted sets. This project allowed me to fuse creativity with technical skills, resulting in engaging visual content that complemented the energetic atmosphere of the event.

Below: Facebook Animation for Bannaroo

2019 Super bowl Watch party

Art Direction + Branding

Generated the branding and art direction for the 2019 Miller Lite Super Bowl LIII watch party campaign. We were prohibited from leveraging any NFL owned superbowl assets, left to original.

**much of this body of work I never collected the assets for.

INDY 500 & Miller lite Carb Day

Art Direction + Branding + Design

Start Your May! I worked with the gifted illustrator, Ryan Lynn to develop a Key Visual ID based on my illustration and a series of illustrations that were extended across various channels including social media, web platforms, merchandise, POS, and experiential. Throughout the month of May, all off-premise and on-premise displays in Indianapolis were dedicated to our campaign.

One standout aspect of this project was the design of a striking 3D off-premise display, modeled after the iconic Pagoda at Indy. Regrettably, I don't have any photos of the final product, but it served as a testament to our creative approach and ability to connect branding with local landmarks.

Denver Nuggets

Art Direction + Branding + Design

Great Taste Less Filling - As good as gold. Again I worked with the gifted illustrator, Ryan Lynn to develop a Key Visual ID based on my initial sketch that were extended across various channels including social media, web platforms, merchandise, POS, and experiential. This lived in the Denver market.

North Side Chicago baseball

Art Direction + Branding + Design

Again worked with illustrator, Ian Jepson to develop a Key Visual ID based on my illustration and a series of illustrations that were extended across various channels including social media, POS, and experiential.